Research interests

My research examines consumer cognition, emotion, and behavior — with recurring themes of materialism and well-being, sustainable and ethical consumption, and fashion marketing. Methodologically I work quantitatively: survey design, structural equation modeling, and factor analysis.

Profiles: Google Scholar · ORCID · OpenAlex · ResearchGate

Publications
Changhyun Nam, Ho Yeol Yu, Srikant Manchiraju, Amanda Anderson (2025). Consumers’ Smart Fitness Apparel Purchase Intention: Do Social Acceptability Attributes, Environmental Concerns, and Health Beliefs Matter?.
Amrut Sadachar, Srikant Manchiraju, S. Arunachalam (2025). Investigating the Relationship between Moral Identity and Consumer Fraudulent Behavior.
Srikant Manchiraju, Swagata Chakraborty, Amrut Sadachar (2025). Seeking happiness, finding discontent: navigating the complex pursuit of well-being. Journal of Happiness and Health.
Srikant Manchiraju (2025). The ethical thread: AI’s role in the tapestry of fashion. AI & Society.
Changhyun Nam, Jinming Yu, Srikant Manchiraju (2025). Virtual Vogue: Unveiling Privacy Trade-offs in the Fashion Metaverse.
Nadav Shir, Johan Wiklund, Srikant Manchiraju (2024). Satisfaction with Life as an Entrepreneur: From Early Volition to Eudaimonia. Journal of Business Ethics.
Srikant Manchiraju, Mehdi Akbari, Mohammad Seydavi (2023). Is entrepreneurial role stress a necessary condition for burnout? A necessary condition analysis. Current Psychology.
Mehdi Akbari, Mohammad Hossein Bahadori, Salar Khanbabaei, Bahman Boruki Milan, Srikant Manchiraju, Marcantonio M. Spada (2023). Psychometric properties and measurement invariance across gender of the Compulsive Online Shopping Scale (COSS) among Iranians. Addictive Behaviors Reports.
Neena Gopalan, Nicholas J. Beutell, Joseph G. Grzywacz, Wendy Middlemiss, Srikant Manchiraju, Sapna Srivastava (2023). Work–Family Conflict and Its Sustainability Implications among Married Immigrants Working in the USA. Sustainability.
Changhyun Nam, Srikant Manchiraju (2022). Medical apparel development: a case of project and service-learning in entrepreneurship. Edward Elgar Publishing eBooks.
Kyuree Kim, Ann Marie Fiore, Te‐Lin Chung, Olivia Johnson, Srikant Manchiraju (2022). Overcoming Online Survey Data Quality Challenges in Using Qualtrics, Amazon Mechanical Turk, and Prolific. Breaking Boundaries.
Aosai Liu, Srikant Manchiraju, Nicholas J. Beutell, Neena Gopalan, Wendy Middlemiss, Sapna Srivastava, Joseph G. Grzywacz (2022). Regulatory Focus, Family–-Work Interface, and Adult Life Success. Journal of Adult Development.
Srikant Manchiraju, Amrut Sadachar (2021). Consumer and Marketing Ethics: A Case of the Fashion Industry.
Srikant Manchiraju, Amrut Sadachar, Rimple Manchanda (2021). Exploring the Relationship Between Loneliness, Materialism, and Life Satisfaction in a Western Context: the Moderating Role of Gender. Studies in Business and Economics.
Changhyun Nam, Srikant Manchiraju, Eulanda A. Sanders (2021). Learning Innovation and Service-Learning in Medical Apparel Development of Entrepreneurship: Face-Covering. Iowa State University Digital Repository (Iowa State University).
Srikant Manchiraju, Mary Lynn Damhorst (2020). “I want to be beautiful and rich”: Consumer culture ideals internalization and their influence on fashion consumption. Journal of Global Fashion Marketing.
Wendy Middlemiss, Naomi C. Brownstein, Scott Nelson, Srikant Manchiraju, Miranda Leddy, Nicole Steliotes, Joseph G. Grzywacz (2020). Crafting effective messages to enhance safe infant sleep. Journal of the American Association of Nurse Practitioners.
Rimple Manchanda, Srikant Manchiraju (2020). New measure of consumer well-being for Indian car users. Ekonomski pregled.
Srikant Manchiraju (2020). Psychometric evaluation of the Ryff’s Scale of psychological wellbeing in self-identified American entrepreneurs. Journal of Business Venturing Insights.
Wendy Middlemiss, Naomi C. Brownstein, Miranda Leddy, Scott Nelson, Srikant Manchiraju, Joseph G. Grzywacz (2019). Baby Box Distributions: Public Health Benefit or Concern?. Public Health Reports.
Amrut Sadachar, Srikant Manchiraju, Swagata Chakraborty (2019). Emotional Intelligence and Other Variables: What Matters More in the Context of Environmentally Responsible Apparel Consumption?.
Arpita Khare, Amrut Sadachar, Srikant Manchiraju (2019). Investigating the Role of Knowledge, Materialism, Product Availability, and Involvement in Predicting the Organic Clothing Purchase Behavior of Consumers in the Indian Market. Journal of International Consumer Marketing.
Jong-Geun Lee, Amrut Sadachar, Srikant Manchiraju (2019). What's in the Box? Investigation of Beauty Subscription Box Retail Services. Family and Consumer Sciences Research Journal.
Srikant Manchiraju (2018). Loneliness or Materialism, Which Is a Better Predictor of Internet Addiction?. Social Networking.
Srikant Manchiraju, Amrut Sadachar (2018). Passion and Self-Determination: Exploring Social Networking Site Addiction Using a Dualistic Framework. Social Networking.
Sonali Diddi, Srikant Manchiraju (2018). Value-Based Segmentation of U.S. Luxury Consumers: Conceptual Replication and Model Validation. International Journal of Marketing Studies.
Srikant Manchiraju, Amrut Sadachar, Jessica L. Ridgway (2017). Compulsive Online Shopping Scale. PsycTESTS Dataset.
Amrut Sadachar, Virginia Rolling, Srikant Manchiraju (2017). Consumer Emotional Intelligence and its Role in the Apparel Consumption Behavior.
Jong-Geun Lee, Amrut Sadachar, Srikant Manchiraju (2017). Investigating Customer Loyalty to Apparel and Beauty Subscription Box Retailers.
Srikant Manchiraju, Amrut Sadachar, Arpita Khare (2017). Investigating Sustainable Apparel Consumption among Indian Consumers.
Srikant Manchiraju (2017). Predicting Behavioral Intentions Toward Sustainable Fashion Consumption. Fashion and Textiles.
Vertica Bhardwaj, Srikant Manchiraju (2017). The Role of Impulse Buying, Hedonism, and Consumer Knowledge Towards Sustainable Consumption of Fast Fashion.
Changhyun Nam, Srikant Manchiraju (2017). Website Design Elements and Online Shopping Behavior of Korean Consumers: An Exploration Based on the S-O-R Paradigm.
Srikant Manchiraju, Mary Lynn Damhorst (2016). "I Want to Be Beautiful and Rich:" Consumer Culture Ideals Internalization and their Influence on Fashion Consumption.
Srikant Manchiraju, Mary Lynn Damhorst (2016). A Shortened Version of the Fashion Clothing Involvement Scale.
Srikant Manchiraju, Amrut Sadachar, Jessica L. Ridgway (2016). Passion for Online Social Networking and Internet Addiction: Testing a Dual Theory Conceptual Framework.
Amrut Sadachar, Frayen Feng, Elena Karpova, Srikant Manchiraju (2016). Predicting environmentally responsible apparel consumption behavior of future apparel industry professionals: The role of environmental apparel knowledge, environmentalism and materialism. Journal of Global Fashion Marketing.
Srikant Manchiraju, Ross W. May, Eundeok Kim, Frank D. Fincham (2016). Sustainable Consumption: A Scale Development and Validation.
Eundeok Kim, Srikant Manchiraju, Ross W. May, Frank D. Fincham (2016). Sustainable Fashion Consumption and Happiness: A Self-Determination Theory Perspective.
Srikant Manchiraju, Amrut Sadachar, Jessica L. Ridgway (2016). The Compulsive Online Shopping Scale (COSS): Development and Validation Using Panel Data. International Journal of Mental Health and Addiction.
Eundeok Kim, Srikant Manchiraju, Ross W. May, Frank D. Fincham (2016). The Correlates between Positive Emotions/Attributes and Sustainable Fashion Consumption Behaviors.
Amrut Sadachar, Arpita Khare, Srikant Manchiraju (2016). The Role of Consumer Susceptibility to Interpersonal Influence in Predicting Green Apparel Consumption Behavior of American Youth. DigitalCommons - Kennesaw State University (Kennesaw State University).
Rimple Manchanda, Srikant Manchiraju, Naseem Abidi, Mishra Jitendra Kumar (2015). A study of interaction of materialism and money attitude and its impact on car purchase. Management & Marketing.
Srikant Manchiraju (2015). Extension of the tripartite model of body influence: the role of materialism on body satisfaction and fashion involvement.
Srikant Manchiraju, Sonali Diddi (2015). Luxury Consumption Behavior: A Value-Based Segmentation of the US Consumers.
Srikant Manchiraju, Zlatan Križan (2015). What is materialism? Testing two dominant perspectives on materialism in the marketing literature. Management & Marketing.
Srikant Manchiraju, Amrut Sadachar (2014). Personal values and ethical fashion consumption. Journal of Fashion Marketing and Management.
Srikant Manchiraju (2014). Predicting Behavioral Intentions Toward Sustainable Fashion Consumption. Advances in marketing, customer relationship management, and e-services book series.
Srikant Manchiraju (2013). Materialism in Consumer Behavior and Marketing: A Review. Management and Marketing.
Srikant Manchiraju (2013). Predicting Behavioral Intentions toward Sustainable Fashion Consumption: A Comparison of Attitude-Behavior and Value-Behavior Consistency Models.
Srikant Manchiraju, Zlatan Križan (2013). What’s Materialism? Testing the Two Dominant Perspectives on Materialism.
Jihyeong Son, Amrut Sadachar, Srikant Manchiraju, Ann Marie Fiore, Linda S. Niehm (2012). Consumer adoption of online collaborative customer co‐design. Journal of Research in Interactive Marketing.
Srikant Manchiraju, Ann Marie Fiore, Daniel W. Russell (2012). Sustainable Fashion Consumption: An Expanded Theory of Planned Behavior. Iowa State University Digital Repository (Iowa State University).
Jihyeong Son, Amrut Sadachar, Srikant Manchiraju, Ann Marie Fiore, Linda S. Niehm (2011). Consumer Adoption of Online Collaborative Co-Design. Iowa State University Digital Repository (Iowa State University).