Consumer adoption of online collaborative customer co‐designJan 1, 2012·Jihyeong Son,Amrut Sadachar,Srikant Manchiraju,Ann Marie Fiore,Linda S. Niehm· 0 min read DOITypeJournal articlePublicationJournal of Research in Interactive MarketingStatusPeer-reviewedpublicationsLast updated on Jan 1, 2012 ← What’s Materialism? Testing the Two Dominant Perspectives on Materialism Jan 1, 2013Sustainable Fashion Consumption: An Expanded Theory of Planned Behavior Jan 1, 2012 →