Publications

Srikant Manchiraju (2013). Materialism in Consumer Behavior and Marketing: A Review. Management and Marketing.
Srikant Manchiraju, Ann Marie Fiore, Daniel W. Russell (2012). Sustainable Fashion Consumption: An Expanded Theory of Planned Behavior. Iowa State University Digital Repository (Iowa State University).
Jihyeong Son, Amrut Sadachar, Srikant Manchiraju, Ann Marie Fiore, Linda S. Niehm (2012). Consumer adoption of online collaborative customer co‐design. Journal of Research in Interactive Marketing.
Jihyeong Son, Amrut Sadachar, Srikant Manchiraju, Ann Marie Fiore, Linda S. Niehm (2011). Consumer Adoption of Online Collaborative Co-Design. Iowa State University Digital Repository (Iowa State University).