Publications

Srikant Manchiraju, Mary Lynn Damhorst (2016). A Shortened Version of the Fashion Clothing Involvement Scale.
Srikant Manchiraju, Mary Lynn Damhorst (2016). "I Want to Be Beautiful and Rich:" Consumer Culture Ideals Internalization and their Influence on Fashion Consumption.
Srikant Manchiraju, Zlatan Križan (2015). What is materialism? Testing two dominant perspectives on materialism in the marketing literature. Management & Marketing.
Srikant Manchiraju, Sonali Diddi (2015). Luxury Consumption Behavior: A Value-Based Segmentation of the US Consumers.
Srikant Manchiraju (2015). Extension of the tripartite model of body influence: the role of materialism on body satisfaction and fashion involvement.
Rimple Manchanda, Srikant Manchiraju, Naseem Abidi, Mishra Jitendra Kumar (2015). A study of interaction of materialism and money attitude and its impact on car purchase. Management & Marketing.
Srikant Manchiraju (2014). Predicting Behavioral Intentions Toward Sustainable Fashion Consumption. Advances in marketing, customer relationship management, and e-services book series.
Srikant Manchiraju, Amrut Sadachar (2014). Personal values and ethical fashion consumption. Journal of Fashion Marketing and Management.
Srikant Manchiraju, Zlatan Križan (2013). What’s Materialism? Testing the Two Dominant Perspectives on Materialism.
Srikant Manchiraju (2013). Predicting Behavioral Intentions toward Sustainable Fashion Consumption: A Comparison of Attitude-Behavior and Value-Behavior Consistency Models.