"I Want to Be Beautiful and Rich:" Consumer Culture Ideals Internalization and their Influence on Fashion ConsumptionJan 1, 2016·Srikant Manchiraju,Mary Lynn Damhorst· 0 min read DOITypeConference paperStatusPeer-reviewed Open accesspublicationsLast updated on Jan 1, 2016 ← Website Design Elements and Online Shopping Behavior of Korean Consumers: An Exploration Based on the S-O-R Paradigm Jan 1, 2017A Shortened Version of the Fashion Clothing Involvement Scale Jan 1, 2016 →