Publications

Changhyun Nam, Jinming Yu, Srikant Manchiraju (2025). Virtual Vogue: Unveiling Privacy Trade-offs in the Fashion Metaverse.
Srikant Manchiraju (2025). The ethical thread: AI’s role in the tapestry of fashion. AI & Society.
Srikant Manchiraju, Swagata Chakraborty, Amrut Sadachar (2025). Seeking happiness, finding discontent: navigating the complex pursuit of well-being. Journal of Happiness and Health.
Amrut Sadachar, Srikant Manchiraju, S. Arunachalam (2025). Investigating the Relationship between Moral Identity and Consumer Fraudulent Behavior.
Changhyun Nam, Ho Yeol Yu, Srikant Manchiraju, Amanda Anderson (2025). Consumers’ Smart Fitness Apparel Purchase Intention: Do Social Acceptability Attributes, Environmental Concerns, and Health Beliefs Matter?.
Nadav Shir, Johan Wiklund, Srikant Manchiraju (2024). Satisfaction with Life as an Entrepreneur: From Early Volition to Eudaimonia. Journal of Business Ethics.
Neena Gopalan, Nicholas J. Beutell, Joseph G. Grzywacz, Wendy Middlemiss, Srikant Manchiraju, Sapna Srivastava (2023). Work–Family Conflict and Its Sustainability Implications among Married Immigrants Working in the USA. Sustainability.
Mehdi Akbari, Mohammad Hossein Bahadori, Salar Khanbabaei, Bahman Boruki Milan, Srikant Manchiraju, Marcantonio M. Spada (2023). Psychometric properties and measurement invariance across gender of the Compulsive Online Shopping Scale (COSS) among Iranians. Addictive Behaviors Reports.
Srikant Manchiraju, Mehdi Akbari, Mohammad Seydavi (2023). Is entrepreneurial role stress a necessary condition for burnout? A necessary condition analysis. Current Psychology.
Aosai Liu, Srikant Manchiraju, Nicholas J. Beutell, Neena Gopalan, Wendy Middlemiss, Sapna Srivastava, Joseph G. Grzywacz (2022). Regulatory Focus, Family–-Work Interface, and Adult Life Success. Journal of Adult Development.