Srikant (Sri) Manchiraju
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Paper-Conference
A Shortened Version of the Fashion Clothing Involvement Scale
srikant-manchiraju
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Jan 1, 2016
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1 min read
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"I Want to Be Beautiful and Rich:" Consumer Culture Ideals Internalization and their Influence on Fashion Consumption
srikant-manchiraju
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Jan 1, 2016
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1 min read
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Luxury Consumption Behavior: A Value-Based Segmentation of the US Consumers
srikant-manchiraju
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Jan 1, 2015
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1 min read
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What’s Materialism? Testing the Two Dominant Perspectives on Materialism
srikant-manchiraju
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Jan 1, 2013
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1 min read
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Predicting Behavioral Intentions toward Sustainable Fashion Consumption: A Comparison of Attitude-Behavior and Value-Behavior Consistency Models
srikant-manchiraju
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Jan 1, 2013
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1 min read
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